Why I Write Such Excellent Articles

Lessons in shameless self-promotion from Friedrich Nietzsche

Dustin T. Cox
6 min readMay 26, 2022
Photo by Alex Woods on Unsplash

Let’s be real: We write because we want attention and money in obscene quantities. And we don’t want to work 9–5 jobs or contribute anything valuable in the real world to get them.

We’re greedy, fame-starved sociopaths out for late night TV appearances, movie adaptations, and luxury apartments in Manhattan and Paris. We pay lip service to cultural idols and trending causes, but we worship only ourselves.

So, maybe we should just own it?

When I was a young man, my mother gave me some sage advice. Without a college education or any prior experience, she rose from drive-through teller to Assistant Vice President of the bank she worked for in just a few years, and she used a deliberate strategy to do it:

Shameless self-promotion.

“Son,” she sometimes told me, “You have to toot your own horn in life, because no one else will.” Her counsel runs directly counter to prevailing wisdom, but she was right.

In fact, if you don’t speak up for yourself, more often than not, some other shameless self-promoter will gobble up the credit for your hard work. My mom learned that lesson the hard way, but then never let it happen again.



Dustin T. Cox

Owner/Editor of The Grammar Messiah. Personal Lord and Savior